Real Madrid and Liverpool will play the Champions League in Paris in one of the most anticipated matches. And although the finalists aren't yet available for trading on the stock market, there are many ways to invest long-term in football teams, brands and even players' NFTs to complete your portfolio before Qatar's FIFA World Cup. This article will uncover some ideas to put your money where your passion is.
Invest in the Main Sponsor's Stocks
The main sponsors of both clubs are listed on stock exchanges, and, although they are not directly related to the most beautiful sport, you can take a look at the evolution of their share prices.
Adidas (ETR: ADS)
Nike (NYSE:NKE)
Standard Chartered PLC (LON: STAN)
Beiersdorf (ETR: EIB)
Invest in World Cup Sponsors
If you are looking for ideas to continue investing in the long term, the World Cup will soon make us forget about the Champions League. In this category, we group both FIFA and Qatar 2022 sponsors.
The Coca-Cola Company (NYSE: KO)
Wanda Film Holding Co Ltd (SHE: 002739)
Hyundai Motor Co (KRX: 005380)
Visa Inc. (NYSE: VBYJU's)
Budweiser (NYSE: BUD)
Hisense (SSE: 600060)
McDonald's (NYSE: MCD)
Meridian Bioscience (NASDAQ: LIVE)
Invest in Football Stocks
If you are not a true fan of Liverpool or Real Madrid, perhaps you can consider investing in other clubs' stocks. However, you should be aware that the team's stock prices are pretty volatile: the value moves with a player's transfer or the result of a single match. Volatility at its peak. Following is a list of the biggest traded teams by market capitalization.
Manchester United (NYSE: MANU) – US$2.4b
Juventus (BIT:JUV) – €1.2B
Borussia Dortmund (DB:BVB) – €525m
Ajax (AEX:AJAX) – €281m Market Cap
Other Financial Instruments to invest in Football
Football ETFs
Using ETFs is an efficient and affordable way to diversify your portfolio. In addition, there are several options to invest in these football-related instruments. For example, the MVP - Roundhill MVP ETF is listed on the New York Stock Exchange and is built with different sports stocks such as MSG Sports, representing almost 10% of the portfolio. In addition, its football exposure includes shares of Man United, Juventus, Borussia Dortmund and Roma stocks.
Another football-related ETF is the PEJ - Invesco Dynamic Leisure and Entertainment ETF. Its primary holdings are Booking Holdings Inc, Expedia Group Inc, SYSCO Corporation, Formula One Group Series A and Manchester United.
As for stock indices, in 2002, an exclusive index for football clubs was launched: the STOXX Europe Football, but it failed and stopped being calculated due to its substantial volatility.
Investment Funds
Also, it is possible to participate in soccer clubs through investment funds. Although firstly sanctioned by FIFA, they became regulated, and currently, there are several choices. The Mapfre AM Behavioral Fund is the best known, constructed with 10% of the portfolio with European clubs stocks and 75% with EU companies related to sports. Also, Invesco Continental European Small Cap Equity, MFS Meridian Global New Discovery or Invesco Developed Small and Mid-Cap Equity are also considered football funds, including Manchester, Juventus and Olympique de Lyon stocks in their portfolios.
Fan Tokens and NFTs
Following the new investment trends, we had to include some crypto alternatives. For example, some clubs issued Fan Tokens so that you may acquire the original cryptocurrencies issued by clubs like FC Barcelona, Manchester City, PSG and 60 more. These are digital assets created on a blockchain that allow holders access to services for fans on partners.com. Also, you can invest in NFTs of specific players from the Ethernity Chain. For example, Messi, Modrić, and Pelé have their exclusive tokens in this app. You get them on Binance.
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